2. THE IVANKA TRUMP BRAND
One of the ways that Ivanka has followed her father is by turning her name into its own brand. The Ivanka Trump brand has a fashion label, a jewelry line and even a lifestyle collection. However, unlike her father’s over-the-top and in-your-face brand and personality, Ivanka has presented more of a subdued approach to her brand and style. Her brand brought in $230 million in revenue in 2013 and earned her a spot on Fortune’s 40 under 40 list.